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&lt;feed xmlns=&quot;http://www.w3.org/2005/Atom&quot;&gt;&lt;title&gt;Social Listening Blog&lt;/title&gt;&lt;link href=&quot;https://www.socialhose.io/feed&quot; rel=&quot;alternate&quot;/&gt;&lt;id&gt;https://www.socialhose.io/feed&lt;/id&gt;&lt;updated&gt;2022-08-05T00:00:00Z&lt;/updated&gt;&lt;entry&gt;&lt;title&gt;How URL shorteners can inform your restaurant sales attribution&lt;/title&gt;&lt;link href=&quot;https://www.socialhose.io/url-shorteners-inform-your-restaurant-sales-attribution&quot; rel=&quot;alternate&quot;/&gt;&lt;published&gt;2022-08-05T00:00:00Z&lt;/published&gt;&lt;author&gt;&lt;name&gt;Mo Elzubeir&lt;/name&gt;&lt;/author&gt;&lt;id&gt;tag:www.socialhose.io,2022-08-05:/url-shorteners-inform-your-restaurant-sales-attribution/&lt;/id&gt;&lt;summary type=&quot;html&quot;&gt;I take real live restaurant sales data and combine it with web log files of the order link, to see what kind of insights we can glean from it. You&#x27;d be surprised how much you can learn from very basic data.&lt;/summary&gt;&lt;/entry&gt;&lt;entry&gt;&lt;title&gt;Do you know your menu conversion rate?&lt;/title&gt;&lt;link href=&quot;https://www.socialhose.io/do-you-know-your-menu-conversion-rate&quot; rel=&quot;alternate&quot;/&gt;&lt;published&gt;2022-07-26T00:00:00Z&lt;/published&gt;&lt;author&gt;&lt;name&gt;Mo Elzubeir&lt;/name&gt;&lt;/author&gt;&lt;id&gt;tag:www.socialhose.io,2022-07-26:/do-you-know-your-menu-conversion-rate/&lt;/id&gt;&lt;summary type=&quot;html&quot;&gt;Find our how you can track and measure the performance of your restaurant&#x27;s menu across multiple listings and marketplaces so you can optimize and increase your sales.&lt;/summary&gt;&lt;/entry&gt;&lt;entry&gt;&lt;title&gt;How to protect my restaurant margins from tech companies&lt;/title&gt;&lt;link href=&quot;https://www.socialhose.io/how-to-protect-my-restaurants-margins-from-tech-companies&quot; rel=&quot;alternate&quot;/&gt;&lt;published&gt;2022-07-17T00:00:00Z&lt;/published&gt;&lt;author&gt;&lt;name&gt;Mo Elzubeir&lt;/name&gt;&lt;/author&gt;&lt;id&gt;tag:www.socialhose.io,2022-07-17:/how-to-protect-my-restaurants-margins-from-tech-companies/&lt;/id&gt;&lt;summary type=&quot;html&quot;&gt;Find how you can take back control over your links on the different listings to direct customers to your store, avoiding marketplaces and commission fees.&lt;/summary&gt;&lt;/entry&gt;&lt;entry&gt;&lt;title&gt;How URL shorteners are so much more than short links&lt;/title&gt;&lt;link href=&quot;https://www.socialhose.io/how-url-shorteners-are-so-much-more-than-short-links&quot; rel=&quot;alternate&quot;/&gt;&lt;published&gt;2022-07-19T00:00:00Z&lt;/published&gt;&lt;author&gt;&lt;name&gt;Mo Elzubeir&lt;/name&gt;&lt;/author&gt;&lt;id&gt;tag:www.socialhose.io,2022-07-19:/how-url-shorteners-are-so-much-more-than-short-links/&lt;/id&gt;&lt;summary type=&quot;html&quot;&gt;URL shorteners may have burst into the scene as a way to ration characters in social posts, but it has grown to do so much more than that.&lt;/summary&gt;&lt;/entry&gt;&lt;entry&gt;&lt;title&gt;How Social Listening for Brand Health Works&lt;/title&gt;&lt;link href=&quot;https://www.socialhose.io/how-social-listening-for-brand-health-works&quot; rel=&quot;alternate&quot;/&gt;&lt;published&gt;2021-07-08T00:00:00Z&lt;/published&gt;&lt;author&gt;&lt;name&gt;Mo Elzubeir&lt;/name&gt;&lt;/author&gt;&lt;id&gt;tag:www.socialhose.io,2021-07-08:/how-social-listening-for-brand-health-works/&lt;/id&gt;&lt;summary type=&quot;html&quot;&gt;Your brand health has a direct impact on your bottom line. Find out how social listening tools can help you track it in real-time.&lt;/summary&gt;&lt;/entry&gt;&lt;entry&gt;&lt;title&gt;Reddit Social Listening 101: Your Complete Guide&lt;/title&gt;&lt;link href=&quot;https://www.socialhose.io/reddit-social-listening-101-your-complete-guide&quot; rel=&quot;alternate&quot;/&gt;&lt;published&gt;2021-07-01T00:00:00Z&lt;/published&gt;&lt;author&gt;&lt;name&gt;Mo Elzubeir&lt;/name&gt;&lt;/author&gt;&lt;id&gt;tag:www.socialhose.io,2021-07-01:/reddit-social-listening-101-your-complete-guide/&lt;/id&gt;&lt;summary type=&quot;html&quot;&gt;Understanding Reddit social listening is as simple as understanding your customers. They&#x27;re on Reddit and you should be too. Learn how in this complete guide.&lt;/summary&gt;&lt;/entry&gt;&lt;entry&gt;&lt;title&gt;How Important Is Social Listening for B2B&lt;/title&gt;&lt;link href=&quot;https://www.socialhose.io/how-important-is-social-listening-for-b2b&quot; rel=&quot;alternate&quot;/&gt;&lt;published&gt;2021-06-25T00:00:00Z&lt;/published&gt;&lt;author&gt;&lt;name&gt;Mo Elzubeir&lt;/name&gt;&lt;/author&gt;&lt;id&gt;tag:www.socialhose.io,2021-06-25:/how-important-is-social-listening-for-b2b/&lt;/id&gt;&lt;summary type=&quot;html&quot;&gt;Social listening for B2B offers a real-time feedback loop. We explore how social media works for B2B and how it informs your social media strategy.&lt;/summary&gt;&lt;/entry&gt;&lt;entry&gt;&lt;title&gt;How Social Listening for Healthcare Works&lt;/title&gt;&lt;link href=&quot;https://www.socialhose.io/how-social-listening-for-healthcare-works&quot; rel=&quot;alternate&quot;/&gt;&lt;published&gt;2021-06-19T00:00:00Z&lt;/published&gt;&lt;author&gt;&lt;name&gt;Mo Elzubeir&lt;/name&gt;&lt;/author&gt;&lt;id&gt;tag:www.socialhose.io,2021-06-19:/how-social-listening-for-healthcare-works/&lt;/id&gt;&lt;summary type=&quot;html&quot;&gt;Social listening is an extension of bedside manners in healthcare. In this article, we explore social media and healthcare and how it&#x27;s used.&lt;/summary&gt;&lt;/entry&gt;&lt;entry&gt;&lt;title&gt;Twitter Social Listening 101: Your Complete Guide&lt;/title&gt;&lt;link href=&quot;https://www.socialhose.io/twitter-social-listening-101-your-complete-guide&quot; rel=&quot;alternate&quot;/&gt;&lt;published&gt;2021-06-18T00:00:00Z&lt;/published&gt;&lt;author&gt;&lt;name&gt;Mo Elzubeir&lt;/name&gt;&lt;/author&gt;&lt;id&gt;tag:www.socialhose.io,2021-06-18:/twitter-social-listening-101-your-complete-guide/&lt;/id&gt;&lt;summary type=&quot;html&quot;&gt;Twitter offers a wide array of marketing options, but can only be optimized if we&#x27;re doing our homework; social listening. We cover everything Twitter!&lt;/summary&gt;&lt;/entry&gt;&lt;entry&gt;&lt;title&gt;Gorilla Glue Girl and Leveraging Your Audience&lt;/title&gt;&lt;link href=&quot;https://www.socialhose.io/gorilla-glue-girl-and-leveraging-your-audience&quot; rel=&quot;alternate&quot;/&gt;&lt;published&gt;2021-06-17T00:00:00Z&lt;/published&gt;&lt;author&gt;&lt;name&gt;Tasha Johnson&lt;/name&gt;&lt;/author&gt;&lt;id&gt;tag:www.socialhose.io,2021-06-17:/gorilla-glue-girl-and-leveraging-your-audience/&lt;/id&gt;&lt;summary type=&quot;html&quot;&gt;How one woman turned a terrible ordeal into a business venture? Tessica Brown, Gorilla Glue Girl launches new haircare products.&lt;/summary&gt;&lt;/entry&gt;&lt;entry&gt;&lt;title&gt;Social Media and SEO: How Search Can Help Your Social Marketing&lt;/title&gt;&lt;link href=&quot;https://www.socialhose.io/social-media-and-seo-how-search-can-help-your-social-marketing&quot; rel=&quot;alternate&quot;/&gt;&lt;published&gt;2021-05-21T00:00:00Z&lt;/published&gt;&lt;author&gt;&lt;name&gt;Mo Elzubeir&lt;/name&gt;&lt;/author&gt;&lt;id&gt;tag:www.socialhose.io,2021-05-21:/social-media-and-seo-how-search-can-help-your-social-marketing/&lt;/id&gt;&lt;summary type=&quot;html&quot;&gt;Learn easy techniques for your SEO strategy to boost your social media marketing, fueling your content engine, and improving your audience reach.&lt;/summary&gt;&lt;/entry&gt;&lt;entry&gt;&lt;title&gt;Instagram 101: how to build your business on Instagram&lt;/title&gt;&lt;link href=&quot;https://www.socialhose.io/instagram-marketing-101-how-to-build-your-business-on-instagram&quot; rel=&quot;alternate&quot;/&gt;&lt;published&gt;2021-06-18T00:00:00Z&lt;/published&gt;&lt;author&gt;&lt;name&gt;Lisa Liu&lt;/name&gt;&lt;/author&gt;&lt;id&gt;tag:www.socialhose.io,2021-06-18:/instagram-marketing-101-how-to-build-your-business-on-instagram/&lt;/id&gt;&lt;summary type=&quot;html&quot;&gt;Want to become a master at Instagram? Struggling to find that secret sauce? Look no further with Instagram Marketing 101 from SOCIALHOSE! Click here to learn more!&lt;/summary&gt;&lt;/entry&gt;&lt;entry&gt;&lt;title&gt;Why UTM Parameters Are Important for Social Listening&lt;/title&gt;&lt;link href=&quot;https://www.socialhose.io/why-utm-parameters-are-important-for-social-listening&quot; rel=&quot;alternate&quot;/&gt;&lt;published&gt;2021-05-18T00:00:00Z&lt;/published&gt;&lt;author&gt;&lt;name&gt;Mo Elzubeir&lt;/name&gt;&lt;/author&gt;&lt;id&gt;tag:www.socialhose.io,2021-05-18:/why-utm-parameters-are-important-for-social-listening/&lt;/id&gt;&lt;summary type=&quot;html&quot;&gt;One of the most elusive challenges in marketing is attribution. That is, the only way we can assess the ROI and where UTM tracking comes to help.&lt;/summary&gt;&lt;/entry&gt;&lt;entry&gt;&lt;title&gt;Social Listening Vs Social Monitoring: What&#x27;s the Difference?&lt;/title&gt;&lt;link href=&quot;https://www.socialhose.io/social-media-and-seo-how-search-can-help-your-social-marketing&quot; rel=&quot;alternate&quot;/&gt;&lt;published&gt;2021-05-07T00:00:00Z&lt;/published&gt;&lt;author&gt;&lt;name&gt;Mo Elzubeir&lt;/name&gt;&lt;/author&gt;&lt;id&gt;tag:www.socialhose.io,2021-05-07:/social-media-and-seo-how-search-can-help-your-social-marketing/&lt;/id&gt;&lt;summary type=&quot;html&quot;&gt;Learn easy techniques for your SEO strategy to boost your social media marketing, fueling your content engine, and improving your audience reach.&lt;/summary&gt;&lt;/entry&gt;&lt;entry&gt;&lt;title&gt;How to Create a Social Listening Plan&lt;/title&gt;&lt;link href=&quot;https://www.socialhose.io/how-to-create-a-social-listening-plan&quot; rel=&quot;alternate&quot;/&gt;&lt;published&gt;2021-04-27T00:00:00Z&lt;/published&gt;&lt;author&gt;&lt;name&gt;Lisa Liu&lt;/name&gt;&lt;/author&gt;&lt;id&gt;tag:www.socialhose.io,2021-04-27:/how-to-create-a-social-listening-plan/&lt;/id&gt;&lt;summary type=&quot;html&quot;&gt;Creating a social listening plan isn&#x27;t easy, so let our experts help you to achieve the results you need. It&#x27;s easier than you think. Click to learn how!&lt;/summary&gt;&lt;/entry&gt;&lt;entry&gt;&lt;title&gt;4 Essential Feeds For Any Social Listening Strategy&lt;/title&gt;&lt;link href=&quot;https://www.socialhose.io/4-essential-feeds-for-any-social-listening-strategy&quot; rel=&quot;alternate&quot;/&gt;&lt;published&gt;2021-04-19T00:00:00Z&lt;/published&gt;&lt;author&gt;&lt;name&gt;Mo Elzubeir&lt;/name&gt;&lt;/author&gt;&lt;id&gt;tag:www.socialhose.io,2021-04-19:/4-essential-feeds-for-any-social-listening-strategy/&lt;/id&gt;&lt;summary type=&quot;html&quot;&gt;You&#x27;re ready for social listening but not sure where to start? In this article I show you what to include in your social listening strategy.&lt;/summary&gt;&lt;/entry&gt;&lt;entry&gt;&lt;title&gt;Can Social Listening Help You Find Leads: Conversation to Conversion&lt;/title&gt;&lt;link href=&quot;https://www.socialhose.io/can-social-listening-help-you-find-leads-conversation-to-conversion&quot; rel=&quot;alternate&quot;/&gt;&lt;published&gt;2021-04-07T00:00:00Z&lt;/published&gt;&lt;author&gt;&lt;name&gt;Tasha Johnson&lt;/name&gt;&lt;/author&gt;&lt;id&gt;tag:www.socialhose.io,2021-04-07:/can-social-listening-help-you-find-leads-conversation-to-conversion/&lt;/id&gt;&lt;summary type=&quot;html&quot;&gt;Your social media leads will try to learn about you as you study them. Differentiate your brand by finding out what sets you apart and capitalizing on it.&lt;/summary&gt;&lt;/entry&gt;&lt;entry&gt;&lt;title&gt;Waving the Rainbow Flag in Consumer Segmentation&lt;/title&gt;&lt;link href=&quot;https://www.socialhose.io/waving-the-rainbow-flag-in-consumer-segmentation&quot; rel=&quot;alternate&quot;/&gt;&lt;published&gt;2021-03-23T00:00:00Z&lt;/published&gt;&lt;author&gt;&lt;name&gt;Tasha Johnson&lt;/name&gt;&lt;/author&gt;&lt;id&gt;tag:www.socialhose.io,2021-03-23:/waving-the-rainbow-flag-in-consumer-segmentation/&lt;/id&gt;&lt;summary type=&quot;html&quot;&gt;We take a look at the history of consumer segmentation from the early 1920&#x27;s to-date and the evolution of the LGBTQ community and its impact.&lt;/summary&gt;&lt;/entry&gt;&lt;entry&gt;&lt;title&gt;Does your social media strategy have a panic button?&lt;/title&gt;&lt;link href=&quot;https://www.socialhose.io/does-your-social-media-strategy-have-a-panic-button&quot; rel=&quot;alternate&quot;/&gt;&lt;published&gt;2021-01-27T00:00:00Z&lt;/published&gt;&lt;author&gt;&lt;name&gt;Mo Elzubeir&lt;/name&gt;&lt;/author&gt;&lt;id&gt;tag:www.socialhose.io,2021-01-27:/does-your-social-media-strategy-have-a-panic-button/&lt;/id&gt;&lt;summary type=&quot;html&quot;&gt;You&#x27;ve done your research and set your goals, and started executing a stellar social media strategy, but do you have a panic button?&lt;/summary&gt;&lt;/entry&gt;&lt;entry&gt;&lt;title&gt;How to Negotiate with an Influencer&lt;/title&gt;&lt;link href=&quot;https://www.socialhose.io/how-to-negotiate-with-an-influencer&quot; rel=&quot;alternate&quot;/&gt;&lt;published&gt;2021-01-26T00:00:00Z&lt;/published&gt;&lt;author&gt;&lt;name&gt;Tasha Johnson&lt;/name&gt;&lt;/author&gt;&lt;id&gt;tag:www.socialhose.io,2021-01-26:/how-to-negotiate-with-an-influencer/&lt;/id&gt;&lt;summary type=&quot;html&quot;&gt;Now that you have identified your influencers, it;s time to navigate the treacherous waters of negotiation. Cover everything from approach to pricing.&lt;/summary&gt;&lt;/entry&gt;&lt;entry&gt;&lt;title&gt;What is social media monitoring and why is it important?&lt;/title&gt;&lt;link href=&quot;https://www.socialhose.io/what-is-social-media-monitoring-and-why-is-it-important&quot; rel=&quot;alternate&quot;/&gt;&lt;published&gt;2021-01-15T00:00:00Z&lt;/published&gt;&lt;author&gt;&lt;name&gt;Tasha Johnson&lt;/name&gt;&lt;/author&gt;&lt;id&gt;tag:www.socialhose.io,2021-01-15:/what-is-social-media-monitoring-and-why-is-it-important/&lt;/id&gt;&lt;summary type=&quot;html&quot;&gt;Social media monitoring is the process of listening out for social media conversations that are relevant to your brand, in real-time.&lt;/summary&gt;&lt;/entry&gt;&lt;entry&gt;&lt;title&gt;How to discover influencers for my online business&lt;/title&gt;&lt;link href=&quot;https://www.socialhose.io/how-to-discover-influencers-for-my-online-business&quot; rel=&quot;alternate&quot;/&gt;&lt;published&gt;2021-01-14T00:00:00Z&lt;/published&gt;&lt;author&gt;&lt;name&gt;Tasha Johnson&lt;/name&gt;&lt;/author&gt;&lt;id&gt;tag:www.socialhose.io,2021-01-14:/how-to-discover-influencers-for-my-online-business/&lt;/id&gt;&lt;summary type=&quot;html&quot;&gt;Influencer marketing is growing with a whopping 75% of marketers are holding on to influencers for their brands. What does that tell us?&lt;/summary&gt;&lt;/entry&gt;&lt;entry&gt;&lt;title&gt;5 signs it&#x27;s time to upgrade from free to paid media monitoring&lt;/title&gt;&lt;link href=&quot;https://www.socialhose.io/5-signs-its-time-to-upgrade-from-free-to-paid-media-monitoring&quot; rel=&quot;alternate&quot;/&gt;&lt;published&gt;2021-01-04T00:00:00Z&lt;/published&gt;&lt;author&gt;&lt;name&gt;Lisa Liu&lt;/name&gt;&lt;/author&gt;&lt;id&gt;tag:www.socialhose.io,2021-01-04:/5-signs-its-time-to-upgrade-from-free-to-paid-media-monitoring/&lt;/id&gt;&lt;summary type=&quot;html&quot;&gt;It&#x27;s always hard to know when you need to start media monitoring. We take a look at the signs to look for before you can start social listening.&lt;/summary&gt;&lt;/entry&gt;&lt;entry&gt;&lt;title&gt;Getting Started with Social Media Listening for Your Dental Practice&lt;/title&gt;&lt;link href=&quot;https://www.socialhose.io/getting-started-with-social-media-listening-for-your-dental-practice&quot; rel=&quot;alternate&quot;/&gt;&lt;published&gt;2021-01-03T00:00:00Z&lt;/published&gt;&lt;author&gt;&lt;name&gt;Lisa Liu&lt;/name&gt;&lt;/author&gt;&lt;id&gt;tag:www.socialhose.io,2021-01-03:/getting-started-with-social-media-listening-for-your-dental-practice/&lt;/id&gt;&lt;summary type=&quot;html&quot;&gt;How can you get started with social media listening for your dental practice? How do you know when you need what tools?&lt;/summary&gt;&lt;/entry&gt;&lt;entry&gt;&lt;title&gt;Reason #123 Why Social Listening Is Better Than Surveys&lt;/title&gt;&lt;link href=&quot;https://www.socialhose.io/social-listening-is-better-than-surveys&quot; rel=&quot;alternate&quot;/&gt;&lt;published&gt;2020-11-23T00:00:00Z&lt;/published&gt;&lt;author&gt;&lt;name&gt;Mo Elzubeir&lt;/name&gt;&lt;/author&gt;&lt;id&gt;tag:www.socialhose.io,2020-11-23:/social-listening-is-better-than-surveys/&lt;/id&gt;&lt;summary type=&quot;html&quot;&gt;Social listening can be a cost effective market research tool, sometimes even replacing the need for expensive suveys.&lt;/summary&gt;&lt;/entry&gt;&lt;/feed&gt;