Gorilla glue girl and leveraging your audience

Everybody knows Tessica Brown as the Gorilla Glue Girl, after applying the Gorilla Glue adhesive on her hair, causing her a great deal of pain and suffering that were all for public display.

@im_d_ollady

Stiff where????? Ma hair 🤬🤬

♬ original sound - Tessica Brown

Earlier in February this year, Tessica posted the above Tiktok video that went viral changing her life forever. Every other news outlet covered it. Even Saturday Night Live covered her story.

People on the Internet did what people on the Internet do, they were mean. They were vicious. What also happened is that she ended up gaining a lot of new followers, putting her at 1.4m followers on TikTok.

Ms. Brown managed to amass an audience of 1.4m who know her as the Gorilla Glue Girl. She has a captive audience and a brand identity. All she needed to do was act on it, which is precisely what she did.

It's not clear if Dr Michael Obeg is involved in her project, but he performed the procedure to remove the Gorilla Glue from her head.