Media Monitoring Services

Global media monitoring

Within less than 30 seconds you have access to an indexed post, processed for sentiment analysis. That’s how you stay ahead of the curve. That’s how you stay informed and keep a close eye on your brand and your online reputation.

Today the news moves quickly and spreads in an instant. If you’re not monitoring news and social media on a global scale, you can never be fully sure you’re capturing everything. Our global media monitoring capability ensures that you can:

Be informed of news articles matching your keywords
Understand how your brand is being perceived

Stay a step ahead

In addition to media monitoring services, we offer our clients the opportunity to keep tabs on what’s happening on social media. The worst thing that can happen to any organization and/or brand is for some type of negative post to go viral before you realize it. By then, you’re in damage control mode, defensively posturing yourself.

Just as importantly, your organization should know immediately about any positive postings that exist so that you can also respond accordingly. These are tremendous opportunities to advance your brand and messaging, and our media monitoring services do just that for you.

Think beyond your brand

It’s a common practice for organizations to focus almost solely on their own online media channels. Resources can be tight, personnel can be spread thin and the bottom line is there is little to no time to worry about “what else” is out there. That’s why media monitoring services makes so much sense for so many companies. You need to know what’s going on in the world beyond your own realm of control and you need to know about anything that requires action as quickly as possible.

That’s why our media monitoring tools are so valuable to our clients – we keep them informed of what’s happening “out there” beyond what they can see and we provide them with the information necessary to deal with it before it becomes a bigger problem.

You need to think beyond your own brand these days, as often times what’s posted by others is going to have an even more profound effect on your overall reputation than what you post and promote yourself. It’s a common practice for organizations to focus almost solely on their own online media channels. Resources can be tight, personnel can be spread thin and the bottom line is there is little to no time to worry about “what else” is out there. That’s why media monitoring services makes so much sense for so many companies. You need to know what’s going on in the world beyond your own realm of control and you need to know about anything that requires action as quickly as possible.

Quantitative & qualitative media analysis

We understand that the value of earned media can be complex. Our analytical tools allow you to measure up against quantitative and qualitative metrics. Analytics can tell you who said what about what in which way – and when and where it was said. This can help you work out why certain things were said, what the likely impact will be, and how to respond.

Quantitative analysis gives you valuable data on your messages and your competitors, whereas qualitative analysis can give you in-depth insights into the way your brand is being perceived in the media. Together, they offer a more complete image of what you are looking for in your media data.

Why our media monitoring?

Enterprise-level tools at affordable rates with transparent billing
Our enterprise-ready platform is built to search through terabytes of fresh content
With custom dashboards you have the convenience to define your KPI’s with analytics
Real-time media monitoring across hundreds of millions of sources
Sophisticated granular search across social networks
Powerful features that deliver results
Proprietary software to help cut through the media noise and get the exact information needed for PR and communications professionals, with the tools they need to make their story have impact

The benefits of media monitoring services

When your reputation is your business — and, let’s be honest, whose isn’t — it pays to know what people are saying about you. But don’t think that you can stay on top of it all without dedicating most of your time to the usual suspects and the far corners of the web — anywhere discussion is happening. You’ll need some help if you want to stay on top of it all, but the good news is that you can have a 360-degree view of your brand online without spending all of your free time keeping up.

It’s called media monitoring, and it’s about tracking your media mentions online so that you can stay ahead of any issues before they develop into full-blown problems or they start to damage your reputation. While in previous years you could comfortably sit back and react to any developing issues, today the world moves much too quickly to take that kind of approach. But the access you have online is also much better than anything you could possibly muster offline, and that’s a great boon to companies that are genuinely interested in what others are saying about them.

Enhance your understanding of the market

When you’re only listening internally and not to the outside world, you’re only getting half of the picture. Your company’s reputation is a combination of what you say about yourselves and also what others say about you, so integrating that knowledge with media monitoring tools can complete your understanding of the market, including where you sit vis-a-vis your competitors. Not only does that mean being able to benchmark yourself against your larger competitors, but it also means that you’ll notice that new up-and-comer earlier rather than later.

Measure the things that really matter

Early on in the days of social media, many companies were consumed with tracking meaningless numbers like follower counts, retweets and the like. Some companies may even still obsess about those things. But those that leverage media monitoring services are able to stay up on the important measurements — things like reach and what people actually think about that new product or service you just launched. After all, you could get thousands of negative mentions and believe that you’re moving forward while your reputation is actually moving in the opposite direction.

Help manage crises

With all that you likely have to do in a given day, it’s not always possible to stay on top of every little mention. However, if something big happens and you’re not there to catch it early, you may miss your opportunity to diffuse the situation and take control of the narrative. But with online media monitoring services, you’ll be the first to know when that important complaint or pending crisis hits. In addition to the time you save, media monitoring will help you respond in a timeframe or manner that best suits your business, not because there’s an emergency and you have to weigh in.

Improve your product development

In the past, companies would spend lots of money bringing people in and asking them what they thought about a given product or service. Many companies still do this today, but the smart ones have realized that there are people out there that are trying to give you their opinion at all hours of the day and night — if only you could organize all that information in a convenient place! With social media monitoring tools, you’ll be able to do that and more. Imagine being able to segment mentions out by product or reach; that can help you get a handle on more than just what people are saying about you online.

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