Optimal Restaurant Hacks
Pricing for delight


How do you price your menu? As a restaurant owner, there are many ways to know how much your food costs, but is there more to it?

Published: August 26, 2022

Why restaurant owners shouldn't price competitively


When you price competitively, you're immediately placing yourself second to whoever you're competing with. You're relegating pricing to them. Here's how we increased sales for a restaurant by 21% in one month. You will be surprised at how receptive customers are to prices that seem unreasonable to you.

Published: August 16, 2022

How to price your protein modifiers


Tips and tricks on menu pricing for restaurant owners. How do you price your proteins? What difference does it make if I price it in to my base price vs separating it as a modifier option?

Published: August 15, 2022

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